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School of Business


Camosun Business Students Take on Global Initiatives for VIDEA Raising $8,738

Camosun College Marketing 420 Marketing Project Management students raised $8,738 to send rural Zambian youth to the Women for Change Rural Youth Exposure Conference in Lusaka, Zambia later this year, in partnership with our client, VIDEA.

A smaller but very spirited group of students formed three event teams focusing on international service-learning, using Project Management concepts and prior learning in the marketing program, to plan and execute creative fundraising events including:

  • Music Bingo Night @ The Duke Saloon
  • Cruise for A cause with Eagle Wing Adventures
  • VIDEA Charity Golf Classic at Ardmore Golf Course

VIDEA, a local international development organization founded in Victoria celebrating 41 years, is pleased to be connected with the School of Business marketing students and recognizes the professionalism and value that student projects bring to their organization. For more information on VIDEA please visit

VIDEA partners with Women for Change in Zambia, a gender focused non-governmental organization (NGO), working with communities, especially women and children in Zambia’s rural areas to contribute towards sustainable human development using Popular Education Methodologies (PEM).  For more information on Women for Change please visit

Congratulations to each of the Mark 420 teams, through their learning and application of marketing theory, are making it possible for Zambian youth to attend the Rural Youth Exposure Conference in 2019-2020.

For further information, please contact:
Troy Dunning - Mark 420 Instructor, Marketing Department
School of Business, Camosun College
P. 250.370.4168



Over the past six years (eight classes), Mark 420 Marketing Project Management students have collectively raised $81,938 for VIDEA and Women for Change.

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